Entrepreneurship Course: "From Business Idea to First Sales"
A practical course for creating and launching a small business in Estonia.
A step-by-step system to turn your idea into a functioning company with real profit.
AI implementation to automate your business
Creation of a business plan and marketing strategy
Company registration during the training process
Course price
€2,232
Start
September 7, 2026
190 hours
(128 classroom + 62 independent)
190 hours
(128 classroom + 62 independent)
Schedule
2 times a week
(32 sessions of 4 academic hours each)
(32 sessions of 4 academic hours each)
Format
Micro-groups (4–6 people) for maximum individual attention
Step-by-Step Implementation Principle
We don’t just provide theory. You build your business in real-time under the guidance of experts.
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Economic IndependenceOur goal is to create a reliable source of income and sustainable employment for you. -
Digital ArsenalMaster modern IT tools and neural networks (ChatGPT) that can replace an entire team at the start. -
Legal SupportFull immersion into Estonian legislation: taxes, registration, labor law, and banking systems. -
System Over ChaosYou will get a clear organizational structure and job descriptions so your business runs like clockwork from day one.
Who will we help launch a successful business?
- Future EntrepreneursYou have an idea or a hobby you want to turn into a legal business in Estonia, but don't know where to start.
- Freelancers and SolopreneursYou want to reach a new level: register a company, set up marketing, and automate routine processes.
- Career ChangersYou dream of leaving employment and gaining financial freedom by creating your own sustainable project.
- New ManagersYour business is already running but is chaotic — you need a clear structure, a financial plan, and a sales system.
What will you achieve?
By the end of the program, you will have not just a certificate, but a working business:
Entrepreneurship course program:
"From Business Idea to First Sales"
"From Business Idea to First Sales"
- A successful model of self-realization. Where to start?
- Who organizes small enterprises and why.
- Entrepreneurship and Business – what is the difference.
- Business terminology glossary.
- Identifying your own entrepreneurial behavior.
- Skills necessary for an entrepreneur.
- Foundations of an entrepreneurial mindset.
- Practical task: determining your level of entrepreneurial mindset.
- Common pitfalls for beginning entrepreneurs.
- Methodology for creating a business idea.
- How to stress-test your business idea.
- Market research in the chosen niche.
- Practical task: researching the chosen niche in Estonia.
- Goal setting – the primary task. Balance between personal goals and future business goals.
- Practical task: developing the wording of your business goal.
- The first practical step – creating a marketing plan.
- Practical task: developing and creating a marketing plan for your future enterprise.
- Detailed order of necessary actions for drafting an effective business plan.
- Which form of registration to choose. How to formalize relationships with partners.
- Where to get money or how to start without initial capital. Conditions for subsidies from EU funds.
- Practical registration of your company in the Estonian Business Register and opening a bank account.
- Clear structure of a business plan.
- Detailed description of each point.
- Practical task: drafting a business plan.
- Review and refinement of the compiled business plan.
- Proper company structure – the foundation of a strong business.
- Clear organizational structure of an enterprise in a small market.
- Practical task: developing and creating an organizational structure for your enterprise.
- Tasks and functions of the company founder. Essential management tools for effective leadership.
- Clear formulation of the enterprise goal – the primary management tool.
- Practical task: developing formulations for the goal and mission of your enterprise.
- The importance of developing internal rules and operating principles for your future company.
- Practical task: developing and creating the foundations of internal rules and operating principles for your small business.
- The concept of "Final Result" of a position.
- Practical task: creating formulations of the Final Result for key positions and the entire enterprise.
- Analysis of the future enterprise using the organizational structure.
- Purpose, product, and functions of the HR department.
- What an entrepreneur needs to know about personnel management.
- Methodology for hiring and training employees.
- Four levels of staff motivation.
- Key tools for personnel management. Practical creation of the first job descriptions.
- Foundations of internal regulations for the future company. Internal labor rules, checklists, and other HR management tools.
- Practical task: creating Internal Labor Regulations, job descriptions for key employees, and checklists for your small business.
- How to correctly dismiss employees. How to protect yourself from potential legal claims from a dismissed employee.
- Key Estonian electronic services for entrepreneurs. Practical acquaintance with state digital systems and business portals.
- Registration and use of an electronic signature. Possibilities of digital signatures in business activities.
- Working with the Estonian electronic Business Register and state electronic services.
- Online banking and modern payment systems for business. Organizing secure work with the company's bank accounts.
- Digital management of a small business. Practical tools for remote monitoring of tasks, employees, clients, and financial indicators.
- Foundations of business process automation. Which processes need to be automated first to save time and increase efficiency.
- Modern customer relationship management systems (CRM), task planning, document flow, and internal communication tools.
- Use of cloud services for document storage, collaboration, and organizing remote business activities.
- Artificial Intelligence (AI) in modern business. Practical use of AI tools for:
- creating advertising texts,
- generating ideas,
- market analysis,
- preparing commercial proposals,
- automating communication with clients,
- creating visual materials and content.
- Practical use of AI to increase the efficiency of marketing, sales, and administrative activities of a small business.
- Foundations of digital security for entrepreneurs. Protection of company data, client info, and financial information.
- Practical task: Creating a basic set of digital tools for your future business.
- Difference between marketing and PR. Concepts of marketing and PR.
- List of effective marketing and PR tools.
- Practical task: creating a website prototype using AI.
- Creating effective advertising for products and services.
- Establishing communication lines with potential clients.
- How to write high-converting ad copy.
- Practical task: creating your first promotional materials and an attractive USP.
- A comprehensive approach combining work with search engines, social networks, and audience retention.
- Studying SEO optimization, targeting, and lead generation systems. Practical task.
- Contextual advertising (PPC). Practical launch of ads in search engines (Google Ads) to quickly attract interested clients.
- Foundations of Content Marketing. Overview of business opportunities for participants.
- Foundations of Email Marketing. Chatbots, lead magnets for high-quality audience warming. Practical task.
- SMM and Influencer Marketing. Basics of managing social media to create a community around the brand and attracting influencers to increase loyalty.
- Conversion Rate Optimization (CRO). Analytics and end-to-end analytics.
- Convenient customer relationship management system (CRM).
- How to create a high-quality Landing Page.
- Practical task: creating a landing page for your website using AI.
- Methods for increasing customer loyalty.
- Surveys and research as a basis for generating income.
- How to turn a customer into a repeat buyer.
- Key management tools allowing for remote promotion management.
- Overview of correct entrepreneurial actions for promotion even during a crisis.
- Foundations of sales.
- A sales system that provides stability to the enterprise.
- Practical task: Development and preparation of a clear sales system for your products and services.
- Principles and rules of sales.
- Composing calculations and forming the pricing system for your firm's product.
- Practical task: composing a price calculation and calculating the prime cost of your small business product.
- Studying negotiation and sales technologies. First sales of your services. Creating your own client base.
- The art of negotiation during a sale. What sale and the art of selling are.
- Practical methods of communication with the client.
- Structure of a high-quality product presentation. Two sales strategies.
- Correct sequence in a sale.
- Five qualities of an effective salesperson. What a salesperson should know. Basic data about clients. Five mistakes of a salesperson. Qualities of the best salesperson. Most important qualities during communication.
- Communication techniques helping to make a purchase decision the first time.
- 4-step system for handling objections. Ways to work with typical client objections. Working through objections of potential clients based on participant examples.
- Algorithm and techniques for conducting telephone negotiations.
- Features of negotiations and sales at a presentation.
- Practical task: creating a product presentation for your business.
- What a company's financial system is that ensures solvency. Forming basic financial principles for your business.
- What an entrepreneur needs to know about financial accounting and taxes. What lies at the core of solvency and creditworthiness.
- Foundations and rules of financial accounting. Management accounting.
- Internal company regulations – the basis of financial accounting.
- Practical task: developing internal regulations for your small business.
- Which Estonian financial laws an entrepreneur is obliged to follow.
- Studying Estonian tax legislation and labor law.
- Bookkeeping and tax accounting in Estonia and the European Union.
- Financial reporting of the enterprise. Relationships with the Tax and Customs Board. How to correctly pay taxes. How to optimize company expenses.
- What an entrepreneur needs to know for effective financial management. How to conduct financial analysis of the enterprise's performance. How to carry out financial planning.
- Rules and nuances of pricing in business.
- How to create and effectively manage a remuneration system in the company.
- How to correctly pay dividends.
- Description of the financial system and financial planning technologies that ensure solvency and creditworthiness.
- Main tasks of the technical (production) department.
- Creating your own technology for producing goods and services. Practical task.
- Servicing the production of goods or services. Production statistics.
- How to handle dissatisfied customers.
- Practical workshop with course participants on hypothetical examples.
- Building and approving a quality control system for provided services and a system for increasing the qualification and professionalism of employees.
- What affects business expansion.
- A broader concept of PR.
- Introductory services – the main factor for expansion.
- Practical task: developing introductory services for your small business.
- Practical creation of a continuous expansion plan for your business.
- Main tasks of the manager and all staff for promotion and expansion.
- Main functions of the founder and manager.
- Main tasks and responsibilities of the director.
- Practical task: developing and creating a job description for the director of your enterprise.
- Monitoring of the company by the owner.
- Management based on performance indicators (KPIs).
- 25 main rules of a successful business.
- List of actions for all company employees to maintain and grow turnover even during periods of declining purchasing activity. Business management strategy during turnover drops and crisis periods.
- Main management actions for controlling promotion.
- Business plan defense and presentation of the company by each participant.
- Analysis of the business plan and presentation, and feedback from the leads.
- Recommendations for further promotion of the participants' businesses.
Course price
Standard Course Price
€2,232
Installment payments are available
Special Price for Full Payment
BEST PRICE: €1,798
This offer is valid with full prepayment, as it helps reduce administrative costs and payment risks. All study materials are included in the course fee.
Individual Format
€4,464
An exclusive format where course leads personally mentor your business launch, implementing management and marketing tools alongside you.
Your Mentors and Instructors
The program is led by expert practitioners with years of experience in building businesses from scratch, managing international projects, and deep expertise in management psychology
- Vladimir KornienkoEntrepreneur, Business Trainer, and ConsultantEducation & Qualifications
- Technical: Degree in Computer and Duplicating Engineering.
- Psychology: Higher education in Psychology (Moscow Institute of New Psychology, 2021–2023).
- Specialized: Certified trainer-consultant in mindprocessing; advanced training in financial consulting, rhetoric, and coaching.
Entrepreneurial experience since 1987.
Business management experience since 1989.
Vladimir has over 30 years of experience founding and managing companies in:- Technical services, retail, and wholesale.
- International trade, investments, and educational services.
As a business consultant (since 2007), he assists entrepreneurs in:- Developing business models and optimizing processes.
- Building sales and marketing systems.
- HR management: recruitment, training, and motivation.
- Financial consulting and corporate finance organization.
Since 2008, he has regularly conducted public seminars and corporate training. Having served as a Sales Manager and HR Director, he brings real-world leadership experience to his teaching. Training is conducted in Russian. - Gleb NetchvolodoffCommunication Expert, Project Manager, PhDEducation and Qualification
- PhD: Communications, Media, and Advertising (University of Tartu).
- MA: Languages and Media (University of Tartu).
- Specialized Training: "Digital Media for Advanced" Certificate (Tokyo Media College).
- Technical Skills: Expert in visual strategies, infographics, and video production (Adobe Creative Cloud suite).
Gleb has over 20 years of experience managing media and marketing projects in major global hubs (London, Tokyo, San Francisco, Tallinn):- Coca-Cola (Atlanta): Project Manager for the international "Infinity Project."
- Moleskine SCell (San Francisco): Senior Press and Communication Manager for mobile app development.
- RBR Design Centre (Tokyo): Managed international creative programs in partnership with Dentsu Advertising Group.
- TET-Estel (Tallinn): Project Manager for international trade programs and corporate content.
- Global Advertising: Collaboration with top-tier agencies (Dentsu, Synectics, Mother, Naked).
- Effective Communications: Building streamlined workflows and managing cross-functional teams across different regions.
- Visual Strategy: Developing high-impact presentations and content that drive business growth.
- Lecturer at Estonian Business School (EBS) and the University of Tartu (Courses: "Communication in Advertising" and "Effective Media Presentation Principles").
- Academic supervisor for over 10 successfully defended BA, MA, and PhD students.
- At this course, Gleb presents real-world international business cases from the UK, USA, and Japan in which he was directly involved.
Your successful future starts with the first sale!
Reserve your spot on the course today to start managing your own company in Estonia in just a few months.
Reserve your spot on the course today to start managing your own company in Estonia in just a few months.
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